SEO is the backbone of any digital marketing campaign. Nine times out of ten, outsourced SEO is used for internet marketing.

SEO outsourcing is a quite common practice. How you outsource your SEO can determine the success of your campaign.

SEO outsourcing can come in different forms.

Of course, some forms are not quite as effective as others. Making the right choice for your SEO needs is critical to your success.

The Old Way

Early on in internet marketing, digital marketers, agencies, and individual consultants used “gig” workers or freelancers to generate their SEO. This was the practice, mostly because there were no other options.

Hiring a freelancer for each individual piece of SEO is time-consuming and comes with certain risks.

It can take days sometimes weeks to get the SEO that you need. Of course, once you get that single piece, you must move on to the next one, and the next one. The process can be daunting and very limiting as to how many clients you can support.

Of course, the time it takes is not the only pitfall.

Most freelancers do not have a suite of SEO tools at their disposal. You could either buy your own (which is a costly endeavor) or hire a separate entity for that part of the process. This initial option for SEO outsourcing was time-consuming, expensive, and did not really generate the results that you expected.

Unfortunately, some people are still doing things the old way.

They are absorbing costs that they do not need to, and not getting the full support they could be getting. Anyone that is still scouring the gig sites is really limiting their growth potential.

The Better Way

White labeling is not a new idea, but it is relatively new when it comes to SEO outsourcing. An SEO reseller plan can be the ideal option for SEO outsourcing for a few simple reasons:

• It saves tons of time.
• It is completely affordable.
• It is fully scalable.

Instead of wasting time reviewing SEO samples, and waiting for a single piece of SEO, you can have bundles of SEO.

Instead of hunting for an expert, you can have access to all the expertise you need. Instead of paying for SEO tools that include options for client reporting, you can have them at your fingertips.

How you are outsourcing your SEO really can make a difference in how you find success. Learn more today about white label SEO programs.