In this day and age, few things influence the success of a company like internet marketing. Therefore, companies that employ more successful online marketing techniques like search engine optimization, mobile website optimization and social media marketing are more likely to be more successful than their competitors who do not employ popular internet marketing techniques.

Did you know that Google’s first ever tweet was binary code for “I’m feeling lucky?” Google is a huge part of internet marketing, as their site accounts for a major chunk of the search marketing industry. Interestingly, inbound leads like search engine optimization cost 61 percent lower than outbound leads like cold calling, which means that companies invest in search engine optimization services often.

One significant technique for internet marketing is blogging. Companies that have an online blog have 434 percent more indexed pages, resulting in more leads. Running a company blog is one of the more popular SEO tools because blogs reach a large number of people and are cost efficient and informative.

Another wide-reaching method of SEO marketing is social media marketing. Social media sites are free to create and reach millions of people across the world, so they are an excellent choice for companies looking for cost efficient online marketing strategies. Companies also invest in mobile website optimization; almost half of mobile users have said they look up product reviews or seek out promotions using their device.

At the end of the day, organic click through generates 25 percent higher conversion rates than equivalent PPC click through. With that said, SEO marketing is one of the more effective methods of internet marketing. Ultimately, companies that invest in online marketing solutions like SEO are more likely to outsell their competition, because they are getting more valuable exposure.