It is no secret that Google is the undisputed king of the Internet. But how much is that kingdom actually worth? Reportedly, a cool 65 to 70 percent of the entire online search engine market share. The same company that began in a garage with its hard drives kept in Lego storage compartments has ballooned into a large corporation whose lawns are kept mowed by grazing goats. Seriously.
When it comes to web marketing, you need the best in order to crack the top Google rankings of any given search. There are a few things to keep in mind when you look for the companies that can provide with that kind of service. Here, start with these four:
1. Research your agencies.
Online marketing companies are popping up all across the web. Plenty of these will offer full-service campaign that include SEO, web design, email marketing, social media management and more. But in order to find the one that can best serve the needs of your site (especially when it comes to Google rankings), it pays to look into the merits of each individual one.
2. Compare the service.
What can agency A do that agency B cannot? Who offer the better price? Who offer mobile-friendly responsive web design and development? All these factors are important to keep in mind, especially given that 65 percent of mobile users depend on their smartphone or tablet to find a local business to make a purchase. The top companies will have the top SEO tools to land your site in the top Google rankings.
3. Be selective with social media.
It is no mystery why people love Facebook, Twitter and other social networking capabilities. Simply put, these platforms allow users to be the center of attention, fully able to design individualized profiles and select which items of the web they “like” or choose to “follow.” Any great Internet marketing company sees this and can tap into that mindset by strategically implanting your brand in their line of sight. You will be liked in no time.
4. Take your pick.
Consider web design and development, consider SEO and consider social media campaigns. When you have considered all these things, you should have more than enough information to choose the top agency to help your site. Remember, you want the one that can help you land a top spot in the Google rankings. Servicing you should be their priority. If it is not, well, you know where to find plenty of other agencies instead: the Google rankings.