Did you know that 1,890 internet searches are performed every second worldwide? In order to receive a portion of this traffic, SEO, or search engine optimization, must be utilized. Since Google receives nearly 70% of the search engine market share, it is important for your website to rank highly on Google search results. By using various SEO tools and strategies, you can better control the effectiveness and search ranking of your website.

1. Web design. Before you begin to market your website all over the internet, it is important for it to have a strong web design. Your website should be user-friendly, and the information included on it should be concise. In addition, users should be able to navigate through it easily. Since 70 million users utilize mobile devices to shop online, and 33% of these users claim to only spend time on websites that are well-designed, it is important to have a strong mobile website, as well.

2. Content creation. There are many Seo tools available that help with keyword research and audience profiling. When you continually produce content, such as blogs, that utilizes industry-specific keywords, your website is more likely to attract audiences that are relevant to your industry. In fact, companies that use blogs actually have 434% more indexed pages than those that do not, and these pages result in more leads. By utilizing content creation, your website is more likely to rank higher on Google, as the Google algorithm tends to give favor to websites that continually produce high-quality content.

3. Social networking. Nearly 20% of users research a product through social media, and almost half of all online consumers are fans or followers of social media. As a result, it is important to market towards these users. By doing so, you will not only increase the popularity of your website, but you will also increase the amount of traffic it generates.

Approximately 57% of B2B marketers confirm that, on their lead generation, SEO has the greatest influence. By utilizing various SEO tools and strategies, such as web design, content creation, and social networking, the implementation and effectiveness of each strategy can be closely monitored. As a result, you have more control over how much traffic your website actually receives.