If you can say that you use Google, then you are part of the over ninety percent of online adults that perform at least one search every day if one was to venture and guess. This is why now that we have mobile technology and the ability to do search engine searches on these devices, a person can now expect to have more and more available to them with the seventy millions users or more that surround these sites in an attempt to search. We are finding that search engine rankings mean more now than they ever have to business owners. For many, the leads found on search engines, are higher quality and are also resulting in a higher close rate as well. This leads many business owners and marketing specialists to take the search engine rankings that they have much more seriously, and to look at online marketing as a whole as the preferred way of getting their marketing done. They believe that SEO is the way to go and anything that diverts from that is not going to be as efficient or worthy of their time. This is why when somebody is looking at what is going on in terms of SEO news, they find that business to business marketers stand behind the usage of search engine optimization as the preferred way to get their marketing leads and to spend their advertising dollars for their business. Therefore with the advent of mobile technology to do internet searches, we can now gather more data for search engine rankings and more potential customers that will be served by these higher ratios of search engine rankings that exist. Therefore it is to a business owners advantage that he or she get in touch with their search engine rankings and figure out the best way to make the most amount of profit from them.