A lot of time has passed since Google was just a research project. There was a time when its founders used LEGO bricks to create a compartment to store their 10 4 gigabyte hard drives that they were using to test the PageRank algorithm (named after one of Googles co founders, Larry Page). These days, over 90 percent of adults that use the internet in the US perform at least one search a day, and Google is a major player when it comes to search engines. If you want your internet marketing plan to work out for your business, it is important that it helps you develop your search engine rankings, especially Google rankings.

Getting fantastic search engine ranking for your site is imperative to you beating out the competition on the web. After all, about 75 percent of online search engine users never even scroll past the first page of search results that come back. Additionally, buying sponsored links does not seem to be as effective as one might think; organic click through generates about one quarter higher conversion rates than an equivalent PPC (pay per click) click through.

Talk to your online marketing team, and ask what they are doing to help you get a better search engine ranking. If they get a blank look on their face, or their answer does not satisfy you, then you might want to think about reaching out to other search engine optimization professionals about helping you bolster your internet marketing plan so that you can beat out competitors and bring your business to the next level. SEO marketing can have a serious effect on your search engine ranking, and how your business performs, so it is important that you make sure that you have a qualified team working on search engine optimization for you.