Google has become the leader in search engine usage for many reasons. Their commitment to organic results extends to their lawn care techniques, using goats rented from a grazing company to mow their lawn, and their newest algorithms have put more emphasis on unpaid search results. Between 70 and 80 percent of internet search users claim they pay no attention to the sponsored results, instead choosing to pursue organic, unpaid results first and foremost. That says a lot considering over 100 billion searches are conducted each month. SEO is a method of an inbound lead, which cost 61 percent less than outbound leads such as cold calling and direct mail marketing. It is also interesting to know that organic click through generates a 25 percent higher conversion rate than the Pay Per Click equivalent. Today, Search engine optimization is a leader in online marketing and, even though it sounds confusing, is very easy to understand with the use of some key SEO tools.

SEO reporting using SEO tools is a lot like the statistical breakdown in sports. SEO tools break down traffic, conversion rates for new business, usability of a website, and many other key components to creating a successful SEO campaign. SEO internet marketing is designed to increase company or business online visibility and profile by capitalizing on the high volume of internet users who use search engines to find what they are looking for. In some cases, thanks to the understanding we get from SEO tools, people who use search engines do not know what they are looking for and that is where SEO has the ultimate power of suggestion. An SEO marketing campaign is built on keywords, which Google algorithms are built around, and they drive traffic to specific client websites by way of engaging, creative, and informational materials.

The common use of social media in SEO is also a big method used by SEO resellers. SEO tools help the business owner who has outsourced their SEO services to understand what is considered successful and what is not. The ability to use SEO tools to bring the SEO reseller and their client to a mutual understanding of how well or poorly a campaign is doing makes the relationship much better. Many SEO tools are designed and customized to cut through the haze and get a clear picture.