Grazing goats are used to mow the lawn at Google HQ in California. 92 percent of adult internet users perform at least one search a day in the United States. 58 percent of consumers today start researching a business or product using a search engine which is much higher than consumers who use company websites, 24 percent , and social media platforms, 18 percent . It is also reported that companies who have a blog create 434 percent more indexed pages than those who do not, which creates more leads. SEO reporting also indicates, according to 57 percent business to business marketers, that Seo has the largest influence on lead generation.

One way business analysts are able to get this information is through SEO reporting. Search Engine Optimization is the way a business promotes itself over the internet to increase visibility to online consumers. Today, SEO tools and SEO reporting allow clients to see, analyze, and easily understand the progression or depression of their campaign by using one of the various tools designed for SEO reporting. SEO blogs are one way companies try to market using organic methods, which means they are unpaid results, and the ability to use SEO reporting to understand how many people used that blog as a gateway to the actual client website is vital to the online marketing industry.

The best way to become visible is to increase a businesses search engine ranking. SEO reporting allows the SEO reseller to understand what other companies are doing to promote their clients and being able to use a guideline system to understand what works against what does not. The only way to get to the top is to understand what the competition is doing differently and, sometimes, better than you. SEO reporting gives SEO resellers and internet marketing companies the ability to tell a client why they are so successful and, adversely, why they are not having as much success as they wished.