Today, more than half of people who are looking for a product or service will start by using a search engine. About half of them will do so from their mobile device, which means that they’re out and about whenever they need this information, so they need to find it quickly. It’s interesting to note that this is more than those who go to social media in search of advice. Therefore, you can clearly see just how important search engines are whenever it comes to your Internet marketing plan.

Now that you see how important it is to get the search engines on your side, you’ll want to know of some search engine optimization tactics that will help get your website to the top of them. With this in mind, here are 4 important SEO optimization tips for you to use:
1. Use tags to add specificity that will help both the search engines and your visitors find the information they’re looking for. Whenever you do use tags, make sure that they’re keywords that you’re specifically targeting and don’t use too many or else you’ll be spamming.
2. Take time to customize your permalinks so that they include your keywords.
3. Make sure that you’re also optimizing your blog posts. Target your keywords whenever it comes to your title, headings and any anchor text that’s used in your post’s links. These keywords need to be relevant and flow naturally so that you don’t spam.
4. Use internal links. While inbound links from other websites are also important, your internal links leading to other relevant posts, categories and tags are a great way in which to use your keywords more often. These internal links will also encourage people to further explore your website while helping the search engines identify other pages that are related to the page that they are on.

These SEO tips will help you further your Google rankings. While you can always purchase expensive SEO tools, there really is no need for you to do so. Instead, be on the lookout for more SEO tips like this to help you and your website profit.