For business owners, much is probably heard about search engine ranking. But what does that really mean? More importantly, business owners want to know why they need to know about it in terms of making their businesses more successful.

Google can safely be labeled as the search engine giant. Indeed, the company receives an 65 to 70 percent share of the search engine market. The leftover amount is divided among the remaining search engines in the industry. For this reason, it is important to know how the company determines the search engine ranking of each website. Businesses can then use this information to ensure their website is highly ranking in those search engine rankings.

Search engine ranking is so important because even though 58 percent people researched the products and services they are interested in using a search engine, compared to the 24 percent who used the websites of the companies or the 18 percent who used social media platforms, the majority, three quarters, do not look at the search engine results beyond the first page. This means businesses need to ensure their online marketing is top notch in order to place their websites on the first page of the Google rankings. SEO, or search engine optimization, is a great way to ensure this occurs.

SEO helps ensure the website of a business is tops in the search engine ranking by using keywords that serve two purposes. The first purpose is that these keywords are the ones that are most likely to be used by consumers when they are searching for an item or service. The second purpose is that these are the words that are most likely to be used by the business to describe their product or service. It is this connection between the business and the consumer that SEO helps to link together.