With the shift from traditional marketing to digital, it is no surprise that competition for all types of business has truly exploded. With so much competition so readily available at the finger tips of consumers these days, the need for brand differentiation is at an all time high.

So how do you differentiate? While clever jingles and flashy websites may help a bit, high rankings is really the route you need to take in order to get noticed. Rarely do consumers click below the the 5th link that comes up in a search query, and the second page is virtually non existent. The way to rise to the top of the rankings is to invest in search engine optimization for your business, or to offer seo as a service to your clients. SEO is the practice of increasing website visibility in rankings through free or “organic” search, and can be the difference between you and your competitors being found.

If your clients are looking for SEO, and you do not have the slightest clue how to implement the process, there are options for you. Using an seo reseller program, or a private label seo company is really the best way to go about it. An seo reseller program allows you to market this service to your clients under your own brand name, without having to inform them that you are using a third party. An seo reseller program allows for anonymity, and gives your clients the idea that you are a more comprehensive service, without having to physically add that work load to your plate.

Using an seo reseller program is also cost effective, in that you do not have to waste resources hiring an in house team to work on seo for your clients. Seo resellers charge you only for the work that they have done, so if they worked two hours, that is all the money they are getting. You do not need to waste valuable time and resources by hiring a salaried employee or team.

Ultimately, electing to use a reseller allows your company to offer a more comprehensive set of services, without having to spend extra time or money on the process. Several options exist for big and small companies with all sorts of budgets, to the idea is completely attainable. Chances are you will not regret the decision to invest.