There are Google rankings professionals among the internet marketing world that can tell you just how important search engine optimization is to online marketing. Search engines have become very popular among users, as most online users begin browsing the web with a search engine. Google remains one of the leaders among search engines, from their first doodle back in 1998 depicting the burning man, which the founders used to tell employees where they were, all the way to their first tweet in 2009 which was binary for the slogan “I’m feeling lucky.” Today, Google has goats that mow the lawn at their company headquarters, and more importantly, they receive about 65 percent to 70 percent of the Internet search engine market share.

The growth of search engines as both a social force and a business juggernaut means that it is essential for every owner of a business to make sure they understand the importance of search engine optimization. One segment of growth among the online market place is mobile browsing. Mobile browsing continues to grow as more people turn to the use of smart phones and tablets to find local services or goods they are interested in, as 65 percent of mobile web users are displaying this kind of behavior today. When you understand search engine rankings as a business owner, you will be able to corner as much of that growing market as possible.

You will not have to take hours upon hours of education on how to understand social media and other online services in order to improve search engine rankings at your organization. In fact, it is possible to improve the search engine rankings your organization experiences simply by turning to professionals that will keep it simple for you as your business grows. Business growth through improved search engine rankings has helped many small business owners in particular. If you provide a professional service to local clients or you run a new store that is a single location in a part of town that is not particularly busy, search engine rankings will be a good measure for how successful your enterprise is.

Enterprise success is easy to foster when you have third party support from trustworthy professionals. Trustworthy professionals that can help you understand search engine rankings may be available in your part of town, or you can telecommute with the best professionals you find for your industry when it comes to understanding search engine rankings.