Put your thinking cap on and rack your brain to find out whether you can pinpoint a type of business that works really hard to get good results for its customers but that wants absolutely none of the attention. Having a hard time coming up with one, right? Most of us want the glory and the attention. But not white label companies. There is more than one reason why these companies do this.

White label companies in essence offer a product or particular service, but they let a reseller take the reins and get the credit for it. Why do they do this? For one, white label companies often prefer to work on one specific task and are extremely streamlined, meaning that an entire company might perform the same function. These companies often do not employ human resources, sales, marketing and business development staffs … at least not the smaller ones.

These smaller white label companies instead contract out or have resellers handle the customer service, sales, and marketing aspects of the service or product being sold. It makes life easier for the company because paperwork and administrative functions are limited, and it creates new opportunities for resellers who can fit selling this specific service or product right in with their day-to-day business functions. And the end user sees absolutely no difference in the quality or effectiveness of a product when it goes through a white label company and reseller.

But not all white label companies are small, nor do all operate in this fashion. Large international companies that you hear about every day have components of their businesses that operate in this way. Companies that offer major labels that are known by virtually everyone in the world also have divisions or entities where their product is tweaked a bit or their service is skewed just a tad so they can reach even more markets. These larger companies have the knowledge and unique expertise to grab onto these new markets using innovative ways, and often customers have no clue that they are purchasing or using a major company’s product.

White label companies exist in pretty much every industry, from paper towels and soda products to search engine optimization, or SEO. They diversify the economy because they give resellers new opportunities, and they strengthen the economy by diversifying both their products and their customer bases. However they decide to operate or whomever they intend to reach, these businesses will continue to be a significant part of business.