If you are looking for the right marketing strategies to use for your company, then you have probably already gone through quite a few during your search. It is likely that you may have even tried some of these strategies, but have ultimately found that they were lacking in some crucial way that left you looking for something better. The truth of the matter is that marketing is often approached from an angle that promotes one disciple or philosophy over another, while the results themselves may come from so many different angles and factors that the original conception of what the successful marketing strategy would be has been proven to be completely false. In other words, what you intend to do may not be what actually happens, but that does not have to be a bad thing. You need to know when to capitalize on these sorts of “happy accidents,” and when to recognize one when it happens.

For example, there are many incidents of online viral marketing that started off as being very inconspicuous at first, and then took off for one reason or another. It may have been the nature of the marketing itself, such as an amusing video or campaign that has been part of an article that capitalizes on a trend, but regardless of the reason, that campaign has taken off exponentially for the amount of investment that has been put into it. While marketers are still looking for a golden formula for producing highly viral marketing, you may find that it can happen virtually anywhere. What is important is how you handle a marketing campaign once it has taken off in this manner, and how you can even set yourself up for that sort of launch into a broader demographic than intended.

Knowing your markets is important, but so is knowing the potential markets as well. When you deal with a marketing firm for your needs, make sure that you learn more about the “peripheral” demographic of your product or service so that you know what the potential of the product. Tissues, when they first became popular among consumers, used marketing that focused on removing make up before it was found that men were stealing them to use to blow their nose. Since then, tissues have been marketed primarily toward that use. Examples like this outline that marketing can change based on feedback.