In this day and age, few things influence the success of a company like internet marketing. Therefore, companies that employ more successful online marketing techniques like search engine optimization, mobile website optimization and social media marketing are more likely to be more successful than their competitors who do not employ popular internet marketing techniques. Did you know that Google’s first ever tweet was binary code for “I’m feeling lucky?” Google is a huge part of internet marketing, as their site accounts for a major chunk of the search marketing industry. Interestingly, inbound leads like search engine optimization cost 61 percent lower than outbound leads like cold calling, which